BAI Maverick 2009 Agenda

Monday, May 4

2:30 p.m. - 3:00 p.m.

Being Maverick in a New Financial Services Paradigm Debbie Bianucci, President & Chief Executive Officer, BAI

In today's environment, "maverick" and "banking" might be perceived as an oxymoron. Thankfully, this is untrue. Learn why it's become more important than ever for banking executives to be free-thinking, collaborative, change agents in their organizations. Maverick thinking will provide focus and enable you to find ways of getting important things done inside your banking institution faster, with greater quality, and better outcomes.

3:00 p.m. - 4:15 p.m.

Building Brand and Consumer Confidence in Anxious Times Interactive Dialogue with Clyde Fessler, Former Vice President of Business Development, Harley-Davidson Motor Company

Maverick vision can produce unimaginable results. For Harley-Davidson, people have tattooed their bodies with, and have created a lifestyle around, the brand. The Harley-Davidson marketing story explains the strategy that took a company on the verge of bankruptcy, to one of the top performing corporations on the New York Stock Exchange; and one of the world's most respected brands. Clyde Fessler, the man behind the strategy, spent twenty-five years creating and leading the plan. Don't miss this opportunity to have an open dialogue with Clyde about what it takes to create a lasting brand and confidence. Hear what he learned by finessing a remarkable turnaround so you can leverage this insight to drive your organization's strategy.

4:15 p.m. - 5:30 p.m.

Richard K. Davis, Chairman, President & Chief Executive Officer, U.S. Bancorp

Richard Davis leads this financial holding company with more than $247 billion in total assets. His strategic vision influences the company's consumer banking, wholesale banking, private client, trust, asset management, risk management and payments businesses. In a candid exchange with Tom Brown of Second Curve Capital, Richard will share insights into his leadership of the company and the choices that steered it away from the current financial services storm to result in delivering quality and results to all its stakeholders.

5:30 p.m. - 6:30 p.m.

Reception

6:30 p.m. - 8:00 p.m.

Networking Dinner

Join us for dinner and discourse led by Tom Brown, Chief Executive Office, Second Curve Capital, and one of the industry's leading mavericks. Tom will share his thoughts around what banking investors are looking for as they try to identify the superior-performing banking organizations; and his predictions for the future of the industry.